Alfa, S.A.B. de C.V. (“Alfa”) with principle place of business in Av. Gómez Morín 1111 sur, Col. Carrizalejo, San Pedro Garza García, Nuevo León, México 66254, is responsible for the treatment and protection of personal data collected on this platform (the “Alfa Live Platform”).

What personal data do we collect on the Alfa Live Platform?
In order subscribe to the newsletter, Alfa will only collect your (i) name, and (ii) e-mail, all of which are necessary for the use of the Alfa Live Platform.

In order to upload a photograph to the Moments section, Alfa will collect (i) your name, (ii) your e-mail address, (iii) the name of business unit where you are employed, and (iv) the contents of the uploaded picture, which are necessary to publish your photograph in the Moments section.

Alfa does not collect sensitive data on the Alfa Live Platform.

For what purpose do we collect your personal data on the Alfa Live Platform?
Alfa will only use your personal data for purposes of giving you access and enable you to use the Alfa Live Platform. Alfa does not use your personal data for secondary or accessory purposes.

Use of tracking technologies in the Alfa Live Platform.
We hereby inform you that the Alfa Live Platform uses cookies for the purpose of administering and monitoring the use given to it. The data we obtain from the use of cookies are: (i) a session identification, to keep the user logged in between page loads, (ii) the language selected by the user in the login page of the Alfa Live Platform, and (iii) internal view and filter identifications used during browsing of the Alfa Live Platform.

Transfer of Personal Data.

Alfa will not make any transfer of personal data that is not allowed by the applicable legislation.

ARCO Rights

You have the right to know what personal data we have about you, what we use it for, and the conditions of its use (Access). You also have the right to request the correction of your personal data in case it is out of date, incorrect or incomplete (Rectification); To request that we delete your personal data (Cancellation); Or to oppose to the use of personal data for specific purposes (Opposition).

For more information as to the procedure and requirements for exercising your rights of Access, Rectification, Cancellation and Opposition, do not hesitate to send an e-mail to alive@alfa.com.mx

Nevertheless, you should consider that in case you request your right to Cancellation or Opposition, you will not be able to continue accessing the Alfa Live Platform.

How can you revoke your consent for the use of personal data?
You can revoke your consent for the use of your personal data at any time. However, it is important to bear in mind that not in all cases will we be able to immediately satisfy your request, as it may be possible that, in compliance with any legal provision, we might need to continue using your personal data.

For more information as to the procedure and requirements to revoke your consent, do not hesitate to send an e-mail to alive@alfa.com.mx

Nevertheless, you should consider that in case you revoke your consent, you will not be able to continue accessing the Alfa Live Platform.

How can you limit the use or disclosure of your personal data?

Should you desire to limit the use or disclosure of your personal data, do not hesitate to send an e-mail to alive@alfa.com.mx, indicating the limitation you desire to impose on the use or disclosure of your personal data.

Take into consideration that the request to limit the use or disclosure of your personal data could contravene the terms of use of the Alfa Live Platform, in which case, you will not be able to continue accessing the Alfa Live Platform.

What do you consent to when uploading a photograph to the Moments section?

When uploading a photograph to the Moments section, you are expressly consenting to the publication of the photograph in the Moments section of AlfaLive.mx and you confirm that you have obtained the consent of the persons depicted in the photograph to utilize and publish the photograph.

Further, you grant Alfa, S.A.B. de C.V. and its affiliates the right to gratuitously use and publish the photograph in corporate communications.

How can you keep track of any changes made to this Privacy Notice?
Alfa has the right to amend, change or update this Privacy Notice in order to comply with new legal requirements, internal policies or for any other reason.

Should Alfa decide to make any amendments to this Privacy Notice, Alfa will notify you of such amendment via e-mail to the e-mail address associated with your account within the Alfa Live Platform.

Last Update: August 3, 2021.