Most likely, you went for the second answer: that one that invariably has your back. You could say you’re committed with it, right? The same happens with companies.

Commitment is created between supplier and client; seller and buyer; company and employee; colleagues, directors, deskmates and even with ourselves.

Think about it: why do you commit to something? Because you trust it, it’s always there, it never lets you down. You trust that promises will be kept. Trust is an asset in itself when we fulfill our agreements and keep our word.

Throughout its history, ALFA and its companies have distinguished themselves by fulfilling those agreements and creating unbreakable bonds.

In this issue of ALFA Live you’ll know a little about them by going on a ride with Sigma to get to know its excellent clients; discovering what Axtel has to do with your online shopping; the intrinsic relationship between Indelpro and its technological partner, LyondellBasell; what Nemak does for the community that welcomes it; we put your knowledge about ALFA Planetarium to the test with a quiz and we analyse your commitment with yourself by following up on your New Year’s resolutions.