Deciphering

Diversity

Are these characteristics familiar?
Maybe you are one of Sigma’s consumer profiles

Deciphering Diversity

Are these characteristics familiar?
Maybe you are one of Sigma’s consumer profiles

At Sigma they realized that they needed to look further. Leave behind basic data like age, gender, and socioeconomic status and look at peoples’ habits, traditions, preferences, and lifestyles to be able to classify consumer’s diversity. It’s not by chance that you feel a product is made especially for you…

Press the CC button to activate English subtitles.

Are you or do you know a soccer mom, smart mom, chef or boss? Share your comments here and join the conversation using #ALFALiveMX on your social media profiles.