Incredible how in the face of adversity new ideas and challenges are born! The results of this venture are absolutely incredible: they created one of the most efficient processes in existence, they are able to manufacture two totally different materials with one machine, and they did in an an accessible and profitable manner.

This was the result of years, yes, years! of investigation and connecting dots, technologies, contacts, trying, prototyping, travelling and never lowering their sights from creating a plan. Can you imagine their coworkers’ faces when they realized they must tear down walls to install the new reactor?

But they didn’t just tear down walls, they knocked down paradigms as well thanks to their tenacity, preparation and taking risks. The next time you start a new venture (which we hope is soon), remember the success this project has had and what Noé always says: “If someone imagines it, it is possible”.

Share your comments here and join the conversation using #ALFALiveMX on your social media profiles.